SEO and Web Design by Imaginaire

Cutting edge web design and digital strategies for Advanced Commercial Interiors

The strategy

Improving organic search results with a full web design and SEO strategy

Imaginaire have worked with ACI for over 7 years and we also help with their organic search strategy. We were asked to create a new website for our client, Advanced Commercial Interiors, to help them demonstrate their projects to potential customers.

The website receives a lot of search traffic and they wanted a cutting edge website to show potential customers the level of finish they provide for their commercial interior projects.

Find out more about our construction marketing services here.

Increase conversion rate and foot traffic
Target location pages for different service types
Create supporting content for key services

The strategy

Optimising their new website with an SEO strategy to push leads and organic growth

One of the main objectives of this project was to increase leads and use keywords and content to build location pages for each service ACI offers. For example, under the office fit out page, we created a Leicester office fit out page. This then gave optimum opportunity for keyword rankings and climbing search ladder result pages.

We created a solid content schedule in which we write, produce and deliver blogs on a monthly scale, supporting by additional content such as guides and link building strategies.

Build forms and quote builders for customers and businesses
Optimise service pages with keywords and internal linking
Build authority for the site through link building techiques and competitor analysis
Create a consistent blog schedule

Creating content to help build the relevance of key pages

Like many of our projects and clients, additional content for the site is a huge part of the SEO and web design process. These content strategies not only offer an opportunity to target keywords, optimise the website and build relevance, but also include features such as internal links, backlinks and guest posting, SEO imagery and authority.