Web Design by Imaginaire
Redesigning Luxury: Ecommerce web design for London Jeweller, David Morris
The strategy
How we helped luxury jeweller, David Morris, to create a stand out ecommerce
David Morris, a renowned London-based jeweller with a prestigious presence on Bond Street and boutiques worldwide, was introduced to us through a trusted recommendation. We were honoured to be selected to pitch for such an iconic luxury brand.
Our mission was clear: to create a visually striking, modern website that would reflect the brand’s heritage while positioning it for continued success in the premium jewellery market. The new site needed to embody the sophistication of David Morris’ collections while enhancing the user experience to drive online sales.
Find out more about our fashion and jewellery marketing services here or get in touch for a free web design and build quote
Main Objectives:
- Create an easy to navigate website with mega menu breakdowns
- Ensure all on-page content is optimised
- Create aesthetically pleasing, minimilist category pages
- Key focus on products and photography
The strategy
Optimising their website with new content and pages
A primary objective of this project was to drive organic traffic by combining an elegant, minimalist design with a targeted SEO strategy focused on optimising keywords and product pages.
Central to the new site’s design was the presentation of high-quality product imagery, which needed to reflect the luxury and bespoke craftsmanship of David Morris’ jewellery. Each product page was carefully crafted with professional copy to complement the images and elevate the overall brand experience.The website’s design was also centred around a minimalist aesthetic, prioritising simplicity and intuitive navigation to allow users to seamlessly explore product categories and individual items.
Additionally, many pages were restructured into dropdown menus to accommodate fresh content, while new features such as a dedicated news section and FAQ’s were prominently highlighted to keep the site dynamic and engaging whilst boosting organic growth.
The Solution:
- Increase conversions through easily navigated design and layout
- Have clear presentation for each product type
- Create attractive and branded supporting content such as guides and blogs
- Implement new strategies for the stone guides and occasions
- Use of videography
Creating a prestigious online experience for discerning customers
Through a refined, minimalist design approach, we crafted a cohesive brand identity that resonates with the high-profile clientele David Morris aims to attract. By employing a restrained colour palette and elegant typography, we ensured the website showcased the brand’s luxurious offerings while maintaining a sophisticated and modern aesthetic throughout the customer journey.
The final design centred around highlighting the brand’s rich history, exclusive news, events, and commitment to exceptional quality. This created an immersive digital experience that underscores David Morris’ position as a leader in luxury jewellery.
Building a long-term relationship
Ongoing support
We always tell clients that their website is the start of their journey with us, not the end destination and this has been the case with David Morris.
With the ever-changing world of fashion and luxury jewellery, David Morris needed a website management agency that could be responsive to new requests, proactively recommend new features to help them stay at the cutting edge and, most importantly, make sure that the website always looked great.
In 2017, we completely overhauled our Quality Assurance process for both new websites and for changes to existing websites. This has given David Morris the peace of mind that any new features will be rigorously tested across devices and browsers and that they will look great when they hit the live website.
We also hold monthly meetings with them to outline new ideas, agree on priorities for the coming month and to communicate when things will be done. Thanks to this level of service, we’ve created a long-term relationship and we also help them with other services such as marketing support.
Client Thoughts
I have worked with Seb and the team for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable making it super easy for me to pick up the phone and call them if I have an issue as opposed to logging ticket after ticket which is very frustrating. We recently singed on with SEO with them and they have exceed all expectations…excited to continue working with Seb and the rest of his brilliant team!
Rated 5 stars from our customers over 11 years of trading.
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