The clue really is in the name with Shopify – as the literal one-stop shop for businesses that want to sell products online.
Imaginaire provides leading ecommerce services for businesses, including stores built using Shopify. Hence, we have plenty of first-hand experience in all the nuances of the platform.
For businesses looking to switch from another ecommerce platform, or even create an ecommerce business from scratch, here are 10 reasons why Shopify is a leading destination for selling products online.
Shopify Is A Dedicated Ecommerce Platform
It might sound like something that’s easy to overlook, but in reality, you can never underestimate having a purpose-built tool when wanting to set up an ecommerce store. Compared with building a website and trying to make it ‘fit’ the needs of your customers and business, Shopify has thought of all the functionality and tools retailers need to succeed online so you don’t have to.
Customisable Themes
Whether you sell pet products or perfume online, it’s essential that your storefront represents your brand and ultimately appeals to your customers. While the Imaginaire team can build you a custom website (including for Shopify!) it’s good to note you can also select from thousands of themes too. This is incredibly handy if you’re just getting to grips with Shopify and want to get up and running with your store fast.
Responsive (Mobile Friendly) Themes
While having access to endless themes for your Shopify store is great in itself, these themes also happen to be responsive. By choosing a responsive theme, your store will instantly adapt whether it’s being accessed on a desktop, mobile or tablet. As of 2022, 50.48% of all web traffic came from mobile devices, with numbers increasing every year. Therefore, having a responsive Shopify store is essential!
Customisable Plans
Shopify plans start from just £1 with three key plans available – Basic, Shopify and Advanced. Each plan comes with a different range of features depending on your needs as a business. This means you can scale up or down as you need to, without having to commit to the same high level fees which you may experience on other ecommerce platforms.
Abandoned Cart Recovery
Abandoned carts are costly for any ecommerce business since this means the sale was abandoned by the customer. Shopify has systems in place for businesses to review their abandoned carts, including the ability to automatically trigger abandoned cart marketing campaigns. All of which can work to capture lost sales and ultimately improve profits. Businesses can also make a note of any common issues to avoid future abandoned carts.
Built-In SEO Capabilities
Having an SEO-friendly ecommerce store is essential. Shopify makes it easy to edit product meta tags, titles, descriptions and other features which provide search engines with clues to match with user queries. Heading tags (H1-H6) can also be used throughout product descriptions as well as blogs to ensure content is optimised for search engines.
Integrations With Other Marketing And Business Tools
Shopify integrations list nearly 3,000 apps and tools that can be connected to your Shopify store. These are characterised as customising the checkout process, finding products, selling products, orders and shipping, store design, marketing and conversion and store management. In short, whatever integration you’re searching for, Shopify has thought of it all!
Marketing Automation
Marketing automation uses Shopify store data to understand the wants and needs of customers to be able to send relevant marketing campaigns as a result. Whether you want to welcome a new customer after they make their first purchase or send out an abandoned cart campaign, you can use marketing automation to take the hassle out of the process.
Large User Base
There are over 4.4 million Shopify stores. As well as offering reassurance that Shopify is a well-loved platform, this large user base also lends itself well to knowledge gathering or troubleshooting. Whether you want to learn Shopify hacks or simply want to ask the community a question, you can pretty much guarantee that someone somewhere will have an answer for you. In contrast, new or niche platforms can mean that solutions are more difficult to find.
Dedicated Support
Aside from being able to quickly Google answers to questions you may have about Shopify, it’s good to know that memberships are backed by dedicated Shopify customer support too. Users can choose from live chat, phone and email support. There is also an in-depth help centre featuring helpful guides on every aspect of creating and running a Shopify store.
Imaginaire – Ecommerce Web Design & Management
Do you own an ecommerce store, or are you looking to start one for your business?
Imaginaire is a UK-based marketing agency, and one of our core specialisms is ecommerce website design and development, including for Shopify.
Let us know about your Shopify store along with the help you need to succeed by filling out our contact form.
Alternatively, drop us an email at [email protected] or give us a call on 0115 697 1158.