Interactive content transforms plain HTML and similar types of static websites to create highly engaging experiences for users.
By creating a memorable experience, visitors are more likely to hang around, return and also share your content.
There are endless ways that content found on your website can come to life. Overall, interactive content is one of the easiest and most effective ways to achieve conversion-driven actions on your website.
Learn all about interactive content for websites by discovering these top tips from our web design experts here at Imaginaire.
What Is Interactive Content And How Can It Benefit My Business?
Interactive content can best be described as digital content that requires engagement from the audience, resulting in a two-way experience. It is content that moves or adapts on the screen, prompting users to swipe, hover, click and generally interact with that content.
According to a report by Demand Gen, interactive content generates twice as much engagement as static content.
Other associated benefits of interactive content include improved learning and understanding, enhanced on-page SEO efforts, increased brand awareness, better data insights and a competitive advantage. Each of these benefits is ultimately more likely to lead to higher conversions for your business.
Examples Of Interactive Website Content
- Assessments
- Calculators
- Gamification
- Gifs
- Image sliders
- Interactive maps
- Interactive timelines
- Interactive videos
- Live chat
- Polls
- Product customisation tools
- Quizzes
- Surveys
- Tailored product suggestions
- Virtual tours
- Webinars
Choosing The Best Types Of Interactive Content
The key with any website in terms of the design and overall functionality is always to consider your target audience. This includes your choice of interactive content, which should seek to improve engagement rates and page dwell times.
A great place to start is to consider your niche and the types of things that would most interest your audience. For example, an ecommerce website specialising in interior furnishings could have product visualisations so that customers can see how an item may look in their home before purchasing.
The aim is that the interactive content enhances the overall experience for the user by entertaining, informing and engaging them.
In contrast, interactive content shouldn’t be used ‘just because’. If the content doesn’t serve a genuine purpose and isn’t relevant to the rest of the page and user search intent, then it won’t deliver a return on investment.
This is where the services of a professional web design and development agency can be instrumental, so that as a business owner you can make genuine improvements to your website including through selecting the most advantageous types of interactive content.
Imaginaire – Discover Our Interactive Website Design Services
Are you interested in making your website more interactive to encourage repeat visits and conversions?
The best place to start is a free website review from the Imaginaire team. We can suggest the types of interactive content that will best suit your website, depending on your target customer and overall business goals.
Based in Nottingham, we offer a full suite of web design and development services to businesses across the UK and beyond.
If you’d like us to take a look at your existing website, or discuss ideas for a new website then please get in touch. You can also give us a call on 0115 697 1221.