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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

In the world of ecommerce, search engine optimisation (SEO) is an essential tool for increasing visibility, driving traffic, and ultimately, boosting sales. However, when it comes to luxury ecommerce, SEO strategies need a tailored approach which appeals to their relevant audience and customer base. The principles of SEO remain the same, but the specific needs of luxury brands, customer psychology, and the high-end market require a unique strategy. Luxury brands are not just selling products, they are selling a lifestyle, an experience, and a sense of exclusivity. While traditional ecommerce SEO strategies focus on improving visibility for products, 

 must focus on enhancing the brand image while maintaining its premium status.

What makes luxury ecommerce SEO different?

Optimising luxury ecommerce product pages 

The product page is the cornerstone of any ecommerce site. For luxury brands, this page must do more than just describe the product it must exude prestige, trustworthiness, and quality. Here’s how to optimise product pages for SEO and luxury branding.

Content marketing for luxury ecommerce SEO

 is crucial for any luxury ecommerce SEO strategy. Unlike mainstream ecommerce, luxury brands must focus on content that enhances the perception of their brand, shares stories, and showcases their expertise. Here's how you can make your content work harder for you:

Ecommerce SEO Agency for Luxury Clients across the UK

Your e-commerce journey starts and ends with Imaginaire. From designing your new site to implementing lasting, effective 

, we have an in-house team of SEO experts who will ensure your products, content and copy are fully optimised and getting in front of your customers. We also specialise in a range of luxury sectors, ensuring that your marketing and websites align with your audience's needs and brand identity. These industries include fashion, jewellery, beauty and more.

Get access to our limited UX playbook for luxury ecommerce

 to find out how we can help to elevate your brand

With over 10 years of experience, we will ensure that your e-commerce store is home to all the right keywords, metadata, technical SEO and more, whether you’re selling jewellery or home appliances.

To speak to one of our SEO team members, get in touch 

Wattbike

the human-led tech-enabled ecommerce agency

Implementing a luxury ecommerce SEO strategy