How is AI used in the marketing industry, what is Chat GPT and should marketers be using AI platforms for content? The time has come when AI softwares are becoming more valuable in the world of tech and marketing, offering businesses speedy results, in-depth research and a modern edge. Platforms such as Chat GPT can be highly valuable for content producers and writers but what effect will this have on SEO and is it really as beneficial as it seems?
What is artificial intelligence?
Artificial intelligence, or AI for short, refers to computers or machines mimicking/performing tasks that humans would typically carry out. These tasks include learning, problem-solving, decision making and languages. AI comes in a number of different forms and applications ranging from simple algorithms to more complex operations such as self-driving cars.
For more of an in-depth understanding, have a read through our blog on what actually is ai and how does it work?
How is AI used in digital marketing?
Artificial intelligence is used in a wide range of industries across the globe, but the digital marketing world is constantly finding new and innovative ways to utilise these functions. Some common ways in which AI is used in digital marketing include:
What is Chat GPT?
Chat GTP, short for Generative pre-trained transformer, is a form of language and learning model trained on a large data set of text and can generate human-like text based on a question or context. The "Chat" part of the name refers to the model's ability to generate conversational text, such as responses to prompts or questions.
Should we be using AI to write content?
Artificial intelligence can be a useful tool for generating content, specifically tasks which may be repetitive or costly in terms of time. However, it is also important to remember that AI-generated content may lack the quality humans can deliver as these systems tend to lack depth, creativity and originality. Many marketers and business owners are beginning to look into AI for written work or work that they want to limit and simplify. Many marketers also avoid AI due to SEO as it can have a significant impact on areas such as keywords and quality.
Benefits of using AI for written content
There are several benefits when it comes to using artificial intelligence for written content. From saving time to staying on top of competitors, AI has proven to benefit many businesses and agencies.
Drawbacks of using artificial intelligence for written content
Though there are a number of advantages of using AI, there are also potential negatives ranging from the quality of work to the ethical perspective.
