November 08, 2019
PPC (pay per click) is one of the many tools you can use to market your business online. It works by setting a budget on a particular set of keywords which you will then pay for every time someone clicks through to your website as a result.
The average cost of a PPC campaign is between £0.63 and £1.32 per keyword. While the initial low cost might seem like child's play, the reality is if you don't know what you're doing your PPC campaign could become VVE (very very expensive).
That's because there are a lot of tools and methods you need to be well versed in, to truly make PPC return leads for your business. So, if you're considering setting up PPC for your business, here's why it makes sense to hire a professional:
Sorting your PPC can make a huge difference to the amount of traffic your website gets. But as the saying goes: "time is money". In business, you only have so many hours in a day to get everything done.
It can actually take a lot of time to research how to use PPC. Add in time spent looking at the analytics of what is working and what's not and before you know it - you've wasted hours trying to figure it all out.
On the flip side, hiring a PPC agency will take care of all the nitty-gritty for you. Using their expertise, they will be able to set up and monitor your PPC campaigns using tried and tested methods.
Plus, they'll be able to feedback to you how many clicks your site is actually receiving off the back of the ads. That will leave you free to do what you're actually good at - running your business.
If you know more about battenberg than gutenberg, the chances are your digital skills could probably do with a bit of brushing up.
The same is absolutely true for PPC, as the world of digital marketing is constantly changing. It can be impossible to keep up with the very latest in PPC strategies if it's not your specialism.
Essentially your business is competing for high rankings on Google, to gain those all-important clicks through to your website. If you are not au fait with the latest technology or who you are even competing against, it could prove very costly for your business.
Hiring someone whose job it is to literally keep on top of your campaign, not to mention PPC as a whole will deliver a much more successful outcome. The more people that land on your website as a result, the more likely it is you will make sales off the back of it.
The essence of how PPC works is that you set a price on a particular keyword (unlike SEO which is more organic driven). For example, if you own a cosmetic surgery clinic in the north-west of England, you may want to use keywords such as "dermal fillers Liverpool".
Depending on how much you bid per search term, your ad would be ranked against your competitors accordingly.
Speaking of the budget, it can be difficult to know how much to set aside for each particular keyword. A professional PPC agency can analyse what keywords people are searching for and advise a budget per day. The budget can then be stopped or increased based on the effectiveness of actual leads.
If you don't have experience in setting a budget for PPC campaigns you can easily spend far too much money on ineffective search terms. Managing your PPC budget through a trusted expert will be much more cost-effective in the long run.
You don't want to leave your PPC to chance. Not only will you be wasting money on campaigns that don't bring about any new leads, but you could also be harming your overall marketing strategy too.
Trying to figure out PPC from scratch can be a really complicated process. That's why hiring a PPC agency will deliver the expertise your campaign desperately needs without any of the hassle of trying to learn with no experience.
It's not just about PPC either. Try adding in CPC (cost per click), CPA (cost per action) and CRM (customer relationship marketing), which are some vital aspects of your marketing strategy that really shouldn't be handled by amateurs. That's before we've even covered impressions or reach!
Leave your PPC to a professional agency who will deliver their expertise right where it's needed. Then you can sit back and relax and watch those leads roll in.
Want to learn more? Check out our guide to the best PPC practices.
Give us a call on 0115 971 8908 and get to know a little more about PPC for your business.