A Mobile Friendly Website For A New Brand
Designed to look great on desktops, tablets or mobiles
Dubai Property For Sale is a new real estate brokerage that focuses on helping UK based investors find properties in Dubai. They needed a website that worked seamlessly on mobiles, tablets or desktop devices to account for the way we browse the Internet in this modern age.
We also helped build a new brand for the company, focusing on modern, tech-based colours to resonate with their target audience: ambitious investors under the age of 50.
The main thing that needed to be sold was the personal level of service and the fact that their brokers were either UK nationals or even based in the UK with a strong network in Dubai.
A great brand and website, coupled with an ongoing management plan
A lot of the work that Dubai Property For Sale do is in what’s called off-plan property. This is essentially where developers launch a new scheme and sell the property before it’s built, the investor gets in early and hedges their bet on the demand being high once the property is actually built to realise their gain.
Every month there will be several launches and, so Dubai Property For Sale could focus on the business side of things, they asked us to implement a bespoke website management package so that they could send details of launches and our team could build specific landing pages for them.
Photography led web design
A website with the wow factor
We always love it when a client comes to us with some great imagery that can be weaved into the design of their website and branding and Dubai Property For Sale definitely fell into this category.
We decided to use full screen images with call to actions overlayed to present the properties and give the user the chance to enquire while their interest was peaked.
As well as website management, we’ll be implementing an integrated digital marketing strategy to increase the number of leads they generate from the website.
We’ve been impressed by Imaginaire Digital so far. They’ve taken our very primitive ideas around our target audience and built a brand that communicates with them. The website is easy to use and they’re very quick to implement changes.
George Scott, Dubai Property For Sale