Marketing Strategies by Imaginaire

Helping Lee Jackson Air Conditioning with a new website and marketing

The strategy

Operating online marketing strategies to increase online leads

Lee Jackson Air Conditioning is one of the leading names when it comes to air conditioning. They enjoy great partnerships with leading manufacturers such as Daikin, Mitsubishi and Samsung. Before speaking to us, their website hadn’t been touched in years and didn’t present the impression that they wanted to put forward.

We were to build a website with a view to also operating an online marketing strategy to help them win new business in the residential market.

Find out more about our construction marketing services here.

Implement a search marketing strategy
Target local customers with local keyword research
Increase website conversions through online marketing
Build out brand pages

The strategy

A search strategy underpinning the website

After the website went live, we implemented a search marketing strategy to help them rank in the local area to generate interest from a commercial and residential perspective. We also built out a number of new pages which were relating to commercial and domestic areas, focusing on brands and air conditioning units that Lee Jackson supplied. Alongside the website content, we implemented a new content strategy which includes a blog a month, creating relevance and authority for the site.

Implement a regular content schedule
Build authoeity through link building and outreach methods
A focus on low-hanging fruit keywords
Add customer forms and effective CTA features

Getting ahead of competitors through local marketing

We focused primarily on local search for the Lee Jackson website, using keyword research to build out new content, web categories and new services. We then included new locations which are still on a local scale to increase exposure and potential leads.