Metreel

Helping a B2B engineering firm to modernise their website and marketing

Positioning for what's to come

Metreel came to us back in 2020 with a clear brief. They did most of their business through relationships and wanted to make sure they were positioned to generate more relationships as their senior contacts retired.

We advised them to invest in their website and making this a useful resource for younger generations in more junior roles, as well as the people currently in the job roles they actively target.

Younger generations in B2B are more information hungry and want to be able to quickly vet suppliers, without needing to pick up the phone.

•View Website

The solution

We've iterated the website over the years, making the changes more gradual so that their sales team can get used to it.

The website covers the need to provide detailed specification information for buyers, but also allows customers to place orders completely online if they need one of Metreel's productised offerings.

As well as giving deep technical information, the website has a comprehensive document library and integrations with Metreel's CRM, allowing them to keep track of a high volume of prospects and the sort of information they're requesting.

This integration lets their sales team act on key buying signals quickly, helping them grow revenue.

We needed to cover all bases for a wide spectrum of buyers. We needed the ability for a buyer to research solutions, review case studies and even buy products. All of these views needed to work perfectly whether being viewed on a desktop device, or a mobile phone.