What the client wanted
We’ve been working with Worcester Architects pretty much since the day we opened our doors. They first got in touch because they had been hit by a Google penalty thanks to another agency doing poor quality, spammy work to try and get them to climb the search engine rankings.
Once we’d helped them recover from the penalty, they asked us to re-design their website with the aim of making it easy for them to keep updated with case studies and, obviously, be positioned well in the search engines so that it had the best chance of generating new business.
When it came to the website, we wanted to utilise their images as we felt those were what would do the selling for Worcester Architects. Although their customers are essentially buying their expertise and the drawings that help plan a home improvement project, the thing that the customer is most interested in is likely to be the end result.
We also wanted to build trust from an early stage, so we included a testimonial with a star rating and the accreditation logos held by Worcester Architects and we positioned this in an immediately visible part of the website.
After that, we wanted the website to be easy to navigate around, so services were clearly labelled and linked to and the contact details of Worcester Architects were always visible (this was to encourage people to make an enquiry).
Search Engine Optimisation
The first step was to ensure that Worcester Architects recovered from a penalty. After a bit of research we found that the previous agency had built what is called a content farm — a network of low quality websites that they linked to client websites from to try and sway Google. Unfortunately this didn’t work and instead had the opposite effect.
We had to go through all of these links manually and mark them as to be ignored using Google’s disavow tool. It took a long time for the effects to come through but once they did, we saw them jump to positions 1-3 for all phrases.
From there we had to just make sure the new website was built in a technically sound way and we continually look for natural ways to get other websites to link to Worcester Architects in order to boost the strength of their website and to keep them at the top.
A nice new website and an influx of search engine traffic and enquiries
The website for Worcester Architects looks high-end and advertises their case studies effectively to help lead potential customers through a journey of finding out about the company and seeing the quality of the work they produce with the goal of getting them to pick up the phone and make an enquiry.
Since the search engine optimisation kicked in, they’ve seen a steady influx of new website visitors, enquiries and sales.
“The presence of my company website online is going from strength to strength thanks to Seb at Imaginaire Digital. The personal, reliable approach to business provided means that I can rest assured that my website is being looked after well.
Nothing is too much trouble for Seb and he’s always there to clarify any queries I have. Very reliable, efficient, honest service.”
Marissa Sudar, Worcester Architects