- Jewellery
- Luxury
- Design & Development
- Marketing
- Specialisms
●Considered customer experiences for jewellery brands
We're a jewellery ecommerce agency that builds beautiful customer experiences for the considered purchase journey.
Whether you need a new website, or the marketing to give your existing website more visibility, Imaginaire are the jewellery specialists.
Latest work
Featured Projects
Trusted by jewellery ecommerce brands
- Luxury
- Jewellery
Redesigning luxury: Ecommerce web design for London Jeweller, David Morris
- Jewellery
- Luxury
David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market
- Luxury
- Jewellery
Optimising David Morris’ digital footprint with impactful, multi-faceted SEO
Approach
Jewellery ecommerce for a different customer journey
As much as life would be easier for us if jewellery ecommerce was the same as ecommerce for other industries, it just isn't. Especially when it comes to jewellery that's made for high net worth individuals.
In our work since 2014, we've found that jewellery purchases need more touch points and customers still expect the white glove service that they'd expect from your store.
That means brand storytelling, video consultations and a degree of customisation, as well as the usual things you'd expect from an ecommerce store.
At Imaginaire, that's where we specialise. We build immersive web stores that bring the customer into your world and build their appetite for your pieces.
As well as our design and build services, we help you become discovered in search and recommended by AI platforms with our jewellery marketing services.
Get in touch today for a free discovery call where we can help you start putting together some ideas about how to propel your jewellery brand forward.
Why Imaginaire
Why do jewellery brands choose Imaginaire as their ecommerce agency?
With so many agencies out there, we understand how difficult it can be to choose. Here are the reasons we think Imaginaire stands out for jewellery brands.
Jewellery specialists
We have strong sector knowledge of jewellery, working with David Morris since 2022 across multiple projects and multiple marketing services. We understand the more considered journey that jewellery needs.
Design capability
In a world where everything is starting to look the same, we push against the tide and create bespoke stores with the same design standard as you'd expect from your jewellery pieces.
Search & AI friendly
Our SEO team is involved in every project from day one. This means your store is built for search and AI and has the best chance of performing when it goes live.
Our Workflow
How do we handle Jewellery ecommerce projects at our agency?
Although every project is slightly different, we're strong believers in having a proven process for delivering projects so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.
Scoping
Every project starts with a discovery call, where we'll take your ideas and requirements and also tell you some of our ideas.
From this, we create a clear scope of work alongside our project management team.
This gives you clarity on exactly what you're getting out of the project.
SEO Input
Our SEO team get involved to help craft collections that match what your customers are searching for and to make sure the architecture of your website is built for traditional search and AI.
We want to preserve your existing performance, as well as help you grow over the longer term.
There's so much opportunity in jewellery with the myriad of styles that customers search for, so we see this as a core component.
Design
Your website is often a customer's first impression of your brand, our design team make sure it's a good first impression that tells the story of your brand.
We use immersive design and frontend capabilities to bring your jewellery to life online.
Development
When designs are signed off, our development team build your website - usually on Shopify/Shopify Plus.
Our rigorous approach to jewellery ecommerce means you get a website that looks great, loads quickly and is developed to increase conversion rate.
Towards the end of the project we'll show you a demo of the website and we give you a live URL so that you can collate feedback internally and ensure it matches up to your expectations.
Launch & Hypercare
Every website is checked against a 96-point QA checklist before it's even demonstrated to you. We run the QA checks again before we go live, so you don't have to worry about bugs or design inconsistencies.
After that, we provide 4-weeks of hypercare where our team are on-hand to provide support, monitor your SEO rankings and carry out any bug fixes if anything pops up during live use.
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED
Testimonials
Client thoughts
A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.
Parkside Architectural Tiles
We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.
They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.
We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.
Courtney Maglone‑GilliesDigital Marketing Lead, Parkside Architectural Tiles
View case studyReady to grow your jewellery brand online?
Talk to our team today and see how we can help scale your ecommerce performance while protecting the prestige of your brand.
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