
- B2B
- Home & Garden
●Human-led, tech-enabled since 2014
Get found across traditional search and recommended by AI with Imaginaire's ecommerce SEO services. Get a business case backed proposal for us to handle your search strategy. Retainers starting from £3k per month.
Trusted by leading ecommerce brands
Latest work

Ecommerce SEO, done differently

We believe in delivering a better service when it comes to ecommerce SEO. We've been working in it since 2014 and have narrowed our focus purely to ecommerce in that time.
A migration that went wrong or a Google update can wipe out traffic you've spent years earning, along with the sales attached to it. When that happens, the last thing you need is an agency spending three months on an audit.
That's why we built our own SEO platform. It connects to your Search Console data and finds what was lost and why within days, so recovery work starts in week one, not month three.
You've probably asked an agency what SEO will return in revenue and been told "it depends". We think you deserve a better answer than that, so before you sign anything, we model the opportunity for you. We take the commercial terms you already rank for in positions 4 to 20, their search volumes, your conversion rate and your average order value, and work it through to a projected monthly revenue figure.
We're a UK ecommerce SEO agency working with brands in London and across the country from our Nottingham studio. Our ecommerce SEO specialists work across luxury brands, retail brands, B2B ecommerce and DTC ecommerce, and if you're trading on Shopify, our Shopify SEO services deal with the platform's quirks, from collection page structure to duplicate URLs.
It's hard to choose between agencies when every website says similar things. Here's a quick cheatsheet of the reasons brands pick us and stay with us.
Before you sign anything, we model what your SEO opportunity could be worth in orders and revenue based on the performance of your website. We'll map this against the retainer size we think you need and we're honest about its viability.
Our own SEO platform handles the research that eats 40 to 50% of a typical retainer each month, which means our team typically spends 85 to 90% of your retainer on execution giving faster and bigger results.
When we make a significant change, we run an experiment through our platform to validate the impact before applying it at scale. This takes opinions out of it and moulds a strategy around your unique website, not just what's worked for other sites.
A named senior strategist who has passed our 18 month ecommerce SEO syllabus manages your account with a content specialist and a linkbuilder working on implementation. Not one generalist stretched across everything.
Agreements are 12 months with a no quibble break at month three. We believe our level of service is what keeps clients, not the contract.
ChatGPT, Perplexity and Google's AI results now answer buying questions directly, and we have a documented methodology for getting stores cited in them, not just ranked below them.
We'll find out about your catalogue, your margins, where growth has stalled and anything else that's worrying you. If we don't think SEO is the right investment for you yet, we'll tell you straight on this call.

Before you commit, we model what your SEO opportunity could be worth using your conversion rate and average order value against your market size and benchmark click through rates. The goal is for you to see exactly what you'd be investing in and what the result of that could be.

Full keyword mapping across your category tree, initial on-page improvements so pages target their keywords properly, and a 90 day roadmap so you can see what's coming and when.

Your pod works through the roadmap in parallel, with content, technical work and linkbuilding prioritised by commercial impact. The idea is that you're never wondering whether work is actually happening.

Significant changes get validated through an experiment before we roll them out across the catalogue. Winners get scaled, and the results compound the longer we work together.

Monthly reporting covers orders and revenue against the forecast, where you're being cited in AI results, what changed and what's next. We also run a quarterly strategic review to make sure the account continues to grow.

At Imaginaire, you don’t have one person working on your account, you have an entire ecommerce SEO team.
You have one dedicated senior SEO strategist that’s passed through our comprehensive 18-month SEO syllabus to help them become an Ecommerce SEO Specialist, along with people for creating high quality content and carrying out linkbuilding work on a monthly basis.
This pod structure is what helps us deliver Ecommerce SEO services with a consistent quality across ecommerce industries.



At most SEO agencies, around 40-50% of a typical retainer is spent on research before any real work begins. That's weeks of budget spent figuring out what to do, not doing it.
We built our own SEO platform to compress that timeline and get campaigns moving sooner.
It connects directly to your Search Console data and surfaces the opportunities that will have the biggest impact, meaning our team typically spend 85-90% of your retainer in execution.
Our platform automatically finds keyword opportunities that we should go after, content that's losing rankings before it starts costing you traffic and uncovers internal linking gaps that are holding key pages back.
When we make significant changes, we run an experiment via our software to validate impact before we roll out similar changes at scale. This allows us to create a closed feedback loop that compounds over the time you have your account with us.
The result of using our technology: faster results, clearer reporting and your budget being used more effectively.
Testimonials
A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.
I have worked with Imaginaire for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable, making it super easy for me to pick up the phone and call them if I have an issue as opposed to logging ticket after ticket, which can get very frustrating. We also signed on with SEO with them and they have exceeded all expectations!
Our ecommerce SEO retainers start from £3k per month. The actual level depends on the size of the opportunity in your forecast, your catalogue and how competitive your market is.
Ecommerce Grow
from£3k/month
Scoped from your forecast, not a template
Ecommerce Scale
Most popular
from£4k/month
For brands wanting traditional SEO and AI coverage
Ecommerce Grow
Ecommerce Scale
Most popular
Every retainer includes your senior strategist, content production, linkbuilding and platform reporting.
Diagnosis first, and quickly. Our platform connects to your Search Console data and finds what was lost and why within days rather than weeks. From there the fix is usually a combination of redirects, restored page targeting and internal linking, prioritised by the revenue each page was driving. Alert Electrical held their rankings through a full platform migration with us, and recovery work is something we do regularly.
Yes, and we do it before you sign anything. We take the commercial terms you already rank for in positions 4 to 20, their search volumes, your conversion rate and your average order value, and model the monthly revenue that's on the table. It's a model rather than a promise and we'll always show you the working. It then becomes the baseline we report against, so you can hold us to it.
Yes, as part of every retainer. AI results cite the stores they trust, so the same work that builds your rankings, clear category structure, genuinely useful content and authority, is what earns citations. We track where you're being cited and report on it monthly. If AI visibility is your bigger priority, our AI discoverability service covers it as a dedicated workstream with its own methodology.
It depends on the opportunity, which is exactly why we model it before you commit. If you already rank in positions 4 to 20 for commercial terms, there's usually meaningful revenue within reach and we can show you the number. If the opportunity is thin, we'll tell you that on the discovery call and save you the retainer. That's a more honest answer than yes.
Our agreements are 12 months with a no quibble break clause at month three. If you're not seeing what you expected, you can leave at that point without a difficult conversation. We'd rather earn the renewal with the work than hold you to a contract.
It depends on the size of your product catalogue, the competitiveness of your market, and how much technical debt your site is carrying. Our ecommerce SEO services start from £3,000 per month and include a dedicated strategist, content and link building. Every campaign is scoped after a discovery call so the investment reflects the actual work needed, not a templated package.
Most ecommerce brands start seeing measurable movement within 8 to 12 weeks, but the timeline depends on where you're starting from. A site with strong technical foundations and an existing backlink profile will respond faster than one recovering from a migration or a penalty.
Our technology helps compress the research phase, which means more of your early budget goes into execution rather than analysis.
Ecommerce SEO deals with challenges that don't exist on a standard business website: large product catalogues, faceted navigation, duplicate content across variants, product page churn and the need to optimise at category level as well as product level. It also requires a tighter connection between keyword strategy and commercial performance, because the goal isn't just traffic, it's revenue.
We work primarily with Shopify and Shopify Plus, but we also have experience with WooCommerce, Magento and headless builds using frameworks like Next.js.
The platform determines the technical SEO approach, from how URLs are structured to how faceted navigation is handled and how schema is implemented, so platform-specific knowledge is essential to getting results.
Yes. Every new engagement starts with a comprehensive audit covering technical health, content gaps, backlink profile, site architecture and competitor positioning.
We use a combination of our proprietary platform and industry tools to surface issues and opportunities. The audit forms the foundation of your strategy and gives you a clear picture of where the biggest gains are before any ongoing work begins.
We also offer standalone audits for both SEO and AI readiness. These are chargeable audits.
Absolutely. It's our core specialism. We understand the technical nuances of Shopify and Shopify Plus, from collection page optimisation and Liquid template structure to handling pagination, canonical tags and the limitations of Shopify's native URL architecture.
Our ecommerce SEO strategies are built around how the platform actually works, not generic advice applied on top of it.
Every client gets a dedicated pod: a senior SEO strategist who leads the account, a content executive producing optimised pages and articles, and a link builder focused on earning high quality backlinks. This structure means you're not paying for a single generalist. You're getting a specialist team that covers strategy, content and authority in parallel.
Monthly reporting covers keyword rankings, organic traffic, revenue attributed to organic search, and progress against the agreed roadmap.
We also surface insights from our platform, including content decay alerts, new keyword opportunities and experiment results, so you always know what's working, what's changed and what's coming next. No vanity metrics, no 40 page PDF decks.
As well as this monthly reporting, we offer a quarterly strategic review of your account to make sure it's on the right track and your organic traffic and revenue are growing.
How we can help you
As well as offering a blanket ecommerce SEO retainer service, we can offer specialist services and a more consultancy based approach alongside your existing team.
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Book a discovery call and we'll tell you what the opportunity looks like, what we'd recommend and what it would cost.