- B2B
- Home & Garden
●Design, development & SEO under one roof
The ecommerce agency for stores that get found in search & AI
Design-led ecommerce stores that pull on our in-house SEO and AI SEO team from the start. You get a store that gets found, and looks incredible. Projects starting from £30k.
Trusted by leading ecommerce brands
Latest work
Ecommerce projects we're proud of
- Retail
- Shopify
From 1.4% to 4.6% conversion for Parkside Tiles with a new Shopify store
- Wholesale
- Retail
Powering a faster, smarter ecommerce experience for Alert Electrical
- Jewellery
- Luxury
David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market
- Fitness
- Ecommerce Design & Development
Implementing scalable Shopify solutions for Wattbike’s new product launches
- Home & Garden
- Interiors
Building a scalable online presence for Nottingham Lighting Centre
Approach
How our ecommerce agency builds stores that maintain and grow rankings
A replatform can put years of Google rankings at risk. Get the architecture wrong and the traffic you've earned for years can disappear in weeks, along with the revenue attached to it. You shouldn't have to be the one explaining a drop in sales to the board after a new website launch.
That's why at Imaginaire (Shopify Plus Partner Agency), we make sure our SEO team is included from day one of an ecommerce project. Our team is there to help you preserve your existing traffic and map out how we can enhance it.
Before any design work starts, our SEO team will have mapped existing rankings, defined the ideal URL structures, content hierarchy and made a checklist of things that must be ported across to the new website.
Then our design team will get to work in creating a simplified customer journey with the goal of improving conversion rate with the new launch, handing over to the development team to build it to their specifications, with the SEO team working alongside them to migrate data and ensure no SEO value is lost.
We offer a free discovery call, during which we'll find out about your goals, requirements and anything else that's worrying you about the project. From there, we'll tell you straight whether we think we'd be a good fit for your project and the level of investment required for it.
Helping grow ecommerce brands since 2014
Our Ecommerce Services
Design & Development
Ecommerce Marketing
Specialisms
Why Imaginaire
Why do brands choose Imaginaire as their ecommerce agency?
It's hard to choose which agency is best for your brand when there's so much choice. We wanted to give you a quick cheatsheet of reasons that brands choose us.
SEO at the heart of each store
Our in-house SEO team is involved in every store build from day 1 of the project. They help steer the way the website is set up to not only preserve existing organic traffic, but also to enhance the potential of the site.
Unbiased opinion on Native vs Headless
We offer both Shopify Plus native and Shopify Plus headless, so we aren't partial to one over the other. We'll recommend the best option for you.
No lock in to us as an agency
Your website is yours once it's built and paid for. Every site we build is fully documented and you're able to pass it to an internal development team or another agency if you want to. We believe our level of service is what prevents clients from walking away from us, not locking clients in.
Senior people on your project
We put senior people on your project, including a project manager, designers, developers and SEO specialists, so you feel confident in the way your website is built.
Fast when it matters
When your timeline needs demand it, we're able to provide extra resource to get the project completed quickly, without sacrificing quality. All work after a website is launched is subject to clear service level agreements too, so you'll always have an answer to things in a guaranteed timeframe.
Safe development as standard
When we make changes, we push them to a test environment, not straight to your live website. This stops things from breaking and causing panic.
Our Workflow
How do we handle ecommerce projects at our agency?
Although every project is slightly different, we're strong believers in having a proven process for delivering projects so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.
Scoping
Every project starts with a project manager going through your requirements gleaned from the discovery call and making sure we have a clear understanding of what you need from the project. They'll speak to you to make sure they're clear on what you need.
We create a scope of works alongside our quote, so you have a clear understanding of what's included in your quote.
The goal is for you to feel clear on exactly what you're receiving and confident that it matches the expectations of everyone who needs to sign it off.
SEO Input
Our Shopify SEO team sit alongside the project to provide clear advice and instruction on which keywords are already ranking, how content and URLs should be structured and how we'll handle redirects if URLs need to change.
They'll create a project plan to test everything in staging to highlight anything that's changed across meta tags, content and URLs, so they can bring it back into alignment before launch.
The idea here is to remove the guesswork and make sure everything is confirmed as working before the switchover happens. That way we're not fighting any fires after launch.
Design
Our Ecommerce UX designers will create beautiful mockups of your store based on what was uncovered in scoping and by our SEO team.
We pride ourselves on creating easy, simplified customer journeys that help lift conversion rates on launch and we have track record in doing so.
We want you to feel blown away by the new website and we'll talk you through some of the decisions we made along the way based on our 12+ years of conversion rate optimisation experience.
Development
After that our Shopify Development team take over and bring the designs to life. We'll build the exact designs that you were shown and to the specification of the scope of works and the SEO plan.
Our team is rigorous in their testing and will pass the website through a 96-point testing checklist before a demo is shown to you.
Once you've seen the demo, we'll give you a demo URL so that you can carry out your own testing, just to be 100% sure that everything works as you'd expect it to.
Launch & Hypercare
Once you've completed your own user acceptance testing and we've run the website through one more round of quality assurance, we'll work with you to assign a date for launching the website.
We don't feel that the launch date should be something you're bracing for. We'll confirm everything we've checked in written documentation, so you can see exactly what's been tested.
Our journey with you doesn't end there though. For four weeks after launch, our team is watching rankings daily and available to prioritise any bugs if they surface during real usage. That way you can get on with trading.
Want to see what's possible?
Tell us about your brand and we'd be happy to put together a free growth audit covering design, SEO and paid opportunities specific to your store and competitor set.
It all starts with a free discovery call to see if we're a good fit for each other.
Let's talkBook a call
Email us[email protected]