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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

 has become one of the most influential factors in the success of ecommerce websites.

With consumers having more choices than ever, a seamless and intuitive browsing experience is absolutely essential. Successful UX design goes beyond how a website looks, instead, it's about how it works, how it feels to navigate, and ultimately how it guides users towards making a purchase or action.

UX design in ecommerce focuses on creating a website experience that’s smooth, intuitive, and user-focused. This technique, typically carried out by marketers, developers and designers, takes into account how visitors interact with the site from landing pages and product listings to basket and 

 aims to remove friction and disturbances on a site, whether that’s a slow-loading page, confusing navigation, or a clunky checkout flow, each small frustration can lead to lost sales and customers shopping elsewhere. A strong UX strategy ensures that every step of the 

 is optimised for clarity, speed, and convenience and carefully considers the customer journey from start to finish.

How UX design can be applied to ecommerce websites

A clear, intuitive menu helps users find products quickly and more strategically. Mega menus, filters, breadcrumbs, and search functionality should be easy to use and 

 to ensure that customers know their routes to certain products, collections or services. Grouping categories based on user behaviour can also improve discoverability and 

, as these are things you know are in high demand.

Product information should be easy to scan, with clear titles, pricing, specifications, and imagery. Good UX includes features such as image zoom features, 360-degree views, videos, and user-generated content like reviews and photos. This part of a website should also include clear 

 that stand out but do not feel aggressive, having a clear destination or action in mind.

A complicated or time-consuming checkout process is one of the top reasons for 

 especially if someone is just wanting to check out one or a couple of items. UX design principles aim to simplify this process and make sure the final step is as straightforward as it can be. Think guest checkout options, progress indicators, auto-filled forms, and clear delivery or payment options.

With mobile commerce growing year on year, mobile UX can’t be ignored. 

, touch-friendly interfaces, and fast loading times are all essential when it comes to mobile users, as they use this format for a sense of convenience and efficiency. Using mobile devices or even tablets ensures that your customers can use your site whenever and wherever they are, but it also means you can use other formats such as 

Users expect fast load times, and this is one of the first things they'll notice when entering your site. Delays of even a few seconds can significantly impact conversions as they may panic about their purchase having an error. 

 involves optimising images, scripts, and content to ensure performance remains smooth and customers do not have any issues throughout their shopping journey. 

Good UX anticipates errors and helps users recover from them, whether it’s a missing form field, an out-of-stock product, or a broken link, the website should provide helpful, reassuring feedback that reassures and supports their journey and actions.

Achieving peak season sales is the aim of every business, especially ecommerce businesses. 

Of course, this all depends on having a website which attracts, delights and converts customers. Plus, a strong 

 or digital marketing, then the experts here at 

Let us know more about your business and how we can help by 

 with our team or finding out more about our 

Or, give us a call on 0115 697 1158 to speak with our digital marketing experts. 

Wattbike

the human-led tech-enabled ecommerce agency

The power of UX design for ecommerce websites