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●SEO for local businesses and online stores
SEO for Nottingham businesses that win work through enquiries, and for online stores that need orders. We've been doing it since 2014 and you can meet the people doing the work. Local business SEO from £1.5k per month, ecommerce SEO from £3k per month.
Trusted by leading ecommerce brands
Driving 20% revenue growth for Alert Electrical in just 3 months
Alert Electrical Case StudyApproach

SEO has always been a bit of a hit and miss marketing channel because the agencies that provide it focus more on activity than they do commercial outcomes.
Imaginaire is different. We're a Nottingham based SEO agency that has always led the way in offering a search engine optimisation service that's measurable and tangible.
If you're a service business, the thing you probably care most about is whether the phone is ringing and whether customers are emailing enquiries through, so we measure campaigns based on those KPIs.
If you're an online store, you'll care more about revenue that can be attributed to organic search. So, again, we report based on that.
It's not rocket science.
Everything starts with a free audit, where we'll look into your website, the keywords it should be appearing for and whether the market is big enough to make SEO worth it.
We've earned a solid reputation since 2014 in telling businesses if SEO isn't worthwhile for them.
Get a free audit today.
Why Imaginaire
There are plenty of SEO companies in Nottingham, so it's hard to know who to trust. We wanted to give you a quick cheatsheet of the reasons local businesses and online retailers pick us.
Your monthly report starts with the enquiries, calls or orders that came from organic search and what they were worth. It's written for the person paying the invoice as much as the person running the campaign. If the numbers aren't moving we'll tell you and change the plan.
We've worked with online retailers since 2014 and with Nottingham businesses that win work locally. Google Business Profile, service area pages, Shopify and product feeds are all everyday work for our team.
We have a documented method for getting businesses recommended by ChatGPT, Perplexity and Google's AI Overviews, and we track your coverage there alongside your rankings.
A named senior strategist runs your account and our founder stays close to it. Quarterly reviews happen in person, and we're based on Nottingham Science Park so we're never far away.
Local business SEO starts from £1.5k per month and ecommerce SEO from £3k. We publish that here, so you know whether we're in budget before you get in touch.
Everything we produce, from content to technical fixes, lives on your website and in your accounts. We believe our results are what keep clients with us.
Our workflow
Every account is scoped from its own forecast, but we're strong believers in having a proven process. Here's what the first few months look like.
We review your rankings, your Google Business Profile if you have one, your technical health and content, and how AI search currently sees your business. Then we show you where the enquiries or the revenue are.
You get the findings whether or not you decide to work with us.

We build a forecast tied to your turnover. For a local business it covers the searches people use to find a company like yours and what an enquiry is worth. For a store it covers the product and category searches worth winning.
That forecast sets the level of retainer you need and becomes the yardstick for every report that follows.

We start with technical fixes because they tend to move fastest. For local businesses we then work on your Google Business Profile, reviews and service pages. For stores it's category and product content, linkbuilding and the structured data that AI search relies on.
Every change goes through a test environment before it reaches your live site.

You'll get a monthly report in enquiries or orders, with your strategist on a call to talk you through it.
Quarterly reviews happen in person, where we check the forecast against what has happened and adjust the plan.

Helping grow ecommerce brands since 2014
Testimonials
A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.
We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.
They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.
We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.
Budgeting SEO
Local business SEO starts from £1.5k per month and ecommerce SEO from £3k per month. The level you need depends on how competitive your market is and the size of the opportunity in your forecast.
Local Business SEO
Most popular
from£1.5k/month
For Nottingham businesses that win work through enquiries
Local Business SEO
Most popular
from£1.5k/month
For Nottingham businesses that win work through enquiries
Ecommerce SEO
from£3k/month
For online stores selling across the UK
Local Business SEO
Most popular
Ecommerce SEO
Not sure which you are? Businesses that take payments online need ecommerce SEO. Businesses that win work through calls and enquiries need local business SEO. We'll confirm which on the free audit.

Get a free audit. We'll show you where the enquiries or the revenue are and what we'd do first, with a price attached.
Local business SEO starts from £1.5k per month and ecommerce SEO from £3k per month. The level depends on how competitive your market is and the size of the opportunity in your forecast. There are cheaper SEO companies in Nottingham. What you're paying for with us is senior specialists working to a plan tied to your revenue, and a monthly report you can hand to the board or read yourself.
For local businesses, Google Business Profile work can start producing calls within a few weeks. Technical fixes and quick wins on a store usually show within the first three months, which is the window in which Alert Electrical saw 20% revenue growth. Competitive categories take longer. The forecast we build at the start tells you what to expect and by when.
Yes, and it's a large part of what we do in the city. For a business that wins work locally, Google Business Profile, reviews and pages for each service and area you cover are the core of the plan, because that's where the map results and the calls come from. For retailers selling across the UK, local SEO is one part of a wider strategy.
Trades, professional services, showrooms and clinics, which is anyone whose customers find them by searching for what they do in Nottingham. If your customers buy online instead, ecommerce SEO is the right fit.
A freelance SEO consultant can be a good fit for a very small site. Once you're a business with several services and areas to cover, or an online retailer with hundreds of products, you need technical, content and linkbuilding work happening at the same time, which is more than one person can cover. Our retainers give you a named senior strategist with a full team behind them.
No. Plenty of the directors and owners we work with don't, and we don't expect you to. We explain what we're doing in terms of enquiries, orders and revenue. If you have a marketing manager, we work with them on the detail and keep you informed where a decision is needed.
A monthly report that leads with the enquiries or orders that came from organic search and what they were worth, and a call with your strategist to talk you through it. Every quarter we review in person. You'll always know what was done and what it returned.
It shouldn't, provided the SEO work happens before the build. Our SEO specialists map your existing rankings and plan the redirects, then test everything in staging before launch. That's how Alert Electrical kept their rankings through a full platform move.
Traditional SEO gets you ranking in Google. AI search optimisation gets you cited when ChatGPT, Perplexity or Google's AI Overviews answer a question about what you do. The foundations overlap, but AI tools need structured data and content they can quote. We can add it to either retainer, and our AI SEO page explains how we approach it.
Yes. We're on Nottingham Science Park, off University Boulevard and next to the University of Nottingham. We can present the free audit at our office or yours, and quarterly reviews are usually face to face for local clients.
As well as Nottingham itself, we work with businesses across Nottinghamshire and the East Midlands, including Derby, Leicester, Mansfield and Newark. The majority of our clients are elsewhere in the UK. The pricing is the same wherever you're based.
Straight-talking articles on ecommerce, SEO and Shopify.
Written by the team that does the work, covering the questions that come up in real projects.

Get a free audit. We'll show you where the enquiries or the revenue are and what we'd do first, with a price attached.