
- Retail
- Shopify
●Web design and website development for Nottingham organisations
We design and build websites for Nottingham businesses, from brochure sites that need to generate enquiries to Shopify stores that need to sell. Projects start from £10k. Established in 2014.
Trusted by leading ecommerce brands
From 1.4% to 4.6% conversion for Parkside Tiles with a new Shopify store
Parkside Tiles Case StudyApproach

The most common mistake when briefing a web design agency for a new website is briefing it purely on how it should look. All of our websites are design-led, but we also understand the importance of giving them the foundations for performance across search and AI discovery.
Imaginaire is based in Nottingham and helps organisations across the Nottinghamshire county to improve their online performance, whether that's a service business looking to drive new enquiries, or a retailer looking to drive sales.
Before any design work starts, our SEO team maps what your current website ranks for and plans the structure and redirects for the new one, so you don't lose years of Google traffic on launch day. Alert Electrical kept their rankings through their move and have grown since.
On the web development side, brochure websites are built on a content system your team can edit without a developer, with a fast front end that Google and AI search can read properly. Online stores are built on Shopify and Shopify Plus. Either way, your team runs the site day to day. Because we're based on the Science Park, we can also go through the designs with you in person.
We offer a free discovery call, during which we'll find out about your business and what the website needs to do. You don't need a written brief or any technical knowledge for that conversation, we're happy to fill in the gaps and help you build a clear brief which we can quote for.
Why Imaginaire
There are dozens of web designers in Nottingham, so it's hard to know who to pick. We wanted to give you a quick cheatsheet of the reasons local businesses choose us.
Every page is designed around the enquiry or the order, and we'll talk you through the decisions. Parkside Tiles went from 1.4% to 4.6% conversion on the store we designed.
Our SEO team plans the structure and redirects before design starts, so the new site launches without losing the traffic the old one earned. Alert Electrical kept theirs through a full platform move.
Your team edits content themselves, whether it's a brochure site or a Shopify store, so a banner change or a new page doesn't wait on a developer. Anything bigger is priced upfront at fixed rates.
You'll work with experienced web designers, developers and SEO specialists, and our founder stays involved. If you're the business owner, you'll have a direct line to another one.
We're on Nottingham Science Park, off University Boulevard and next to the University of Nottingham. Design reviews and launch planning can happen face to face, at our office or yours.
Your website is yours once it's built and paid for, and every site we build is fully documented so you could hand it to another team if you ever wanted to. We believe our level of service is what keeps clients with us.
Our workflow
Although every project is slightly different, we're strong believers in having a proven process for delivering websites so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.
Every project starts with a project manager going through what came out of the discovery call and making sure we have a clear understanding of what you need.
You get a scope of works alongside the quote, so everyone who needs to sign it off can see exactly what's included.

Our SEO team maps what your current website ranks for and plans the URL structures and redirects, with a checklist of everything that must carry across to the new site.
That plan gets tested in staging before launch, so we're not fighting any fires after the switchover.

Our designers create mockups based on your analytics and either your bestsellers or your most common enquiries, with a simplified journey that gets visitors to the enquiry form or the checkout.
We'll talk you through the decisions we've made along the way, in person if you're local.

Our developers then build exactly what you signed off, to the scope of works and the SEO plan.
Every site passes a 96-point testing checklist before you see the demo, and then you get a demo URL to carry out your own testing.

Once your own testing is done, we'll agree a launch date with you and confirm everything we've checked in written documentation.
For four weeks after launch our team watches rankings daily and prioritises anything that surfaces during real usage, so you can get on with running the business.

Helping grow ecommerce brands since 2014
Testimonials
A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.
We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.
They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.
We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.
Budgeting a new website
Our web design projects start from £10k for a brochure website and £25k for a Shopify store, with Shopify Plus projects from £30k. The actual estimate depends on the complexity of the project.
Brochure website
Most popular
from£10k
For businesses that win work through enquiries
Shopify store
from£25k
For businesses that sell online
Brochure website
Most popular
from£10k
For businesses that win work through enquiries
Shopify store
from£25k
For businesses that sell online
Brochure website
Most popular
Shopify store
Not sure which you need? Businesses that take payments online need a store, and businesses that win work through enquiries need a brochure website. We'll tell you which on the discovery call.
Our web design projects start from £10k for a brochure website and £25k for a Shopify store, with Shopify Plus projects from £30k. You'll find web designers in Nottingham quoting less, usually for a template with your logo on it. Ours are designed around your customers and planned with SEO from the start, and your team can run them without us. If your budget is smaller, we'll say so on the call and point you towards someone suitable.
Yes, and in roughly equal measure for Nottingham businesses. Brochure websites are built on a content system your team can edit without a developer, with a fast front end that Google and AI search can read properly. Online stores are built on Shopify and Shopify Plus. If you're on WordPress, WooCommerce or Magento at the moment, we'll move you across with the content and the SEO taken care of.
Yes. Design and development sit in the same team, so the people who design your pages are a desk away from the developers who build them. That covers brochure websites, Shopify stores, integrations with your back-office systems and ongoing changes once the site is live, all at fixed prices agreed upfront.
It's the worry we hear most often, and a fair one. Our SEO team is involved before any design work starts, mapping your rankings and planning redirects, then testing everything in staging. Alert Electrical kept their rankings through a full platform move with us.
A brochure website is usually measured in weeks. An online store depends on the size of your catalogue and how much needs migrating, so simpler builds take weeks and larger ones months. You'll get a clear project plan at scoping stage with the launch date you're working towards. If you have a hard deadline, we'll be honest on the call about whether it's achievable.
Yes. We're on Nottingham Science Park, off University Boulevard and next to the University of Nottingham. Most of our local clients come in for the design presentation, and we're happy to come to you for sign-off.
You do, once it's built and paid for. Every site we build is fully documented, so you could hand it to an internal team or another agency whenever you wanted. We'd rather our level of service is what keeps you with us.
No. Plenty of the owners and directors we work with don't, and they shouldn't have to. We'll ask about your customers and how you win work, and we'll translate anything technical into what it means for the business. If you do have a marketing manager, we'll work with them day to day and keep you informed where a decision is needed.
Before we start, we'll agree what the site is there to do, usually enquiries for a brochure website or orders for a store, and where you are now. After launch you'll get a plain report on those numbers against the old site, so whoever signed off the project can see what it brought back.
As well as Nottingham itself, we work with businesses across Nottinghamshire and the East Midlands, including Derby, Leicester, Mansfield and Newark. The majority of our clients are elsewhere in the UK.
Yes. Many of our Nottingham clients add an SEO or PPC retainer once the new site is live, and the two teams will already have worked together on the build. Our Nottingham SEO page has the detail and pricing.

One that brings in enquiries or orders and gets found. Book a discovery call and we'll tell you what we'd recommend and what it would cost.
Straight-talking articles on ecommerce, SEO and Shopify.
Written by the team that does the work, covering the questions that come up in real projects.