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optml is a new vitamin startup, they came to us needing help with their brand presence and an ecommerce website.


Brand identity

Packaging Design

Ecommerce / Woocommerce


8 weeks

The Brief

Optml offer a nutritional supplement on a monthly subscription that helps people have more energy and get better quality sleep. They needed help for the full design lifecycle.

We were asked to produce brand guidelines, packaging designs, a full user flow for the eventual website and then to design and build the ecommerce system to support their business.

We wanted to create a brand that helped customers feel relaxed and calm to match the ethos of Optml.


  • Logo design
  • Brand identity document
  • Packaging design -- including postal boxes and bottle labels
  • Website design
  • Subscription based Woocommerce store

Startups need to move fast to capitalise on new markets and optml were no different. We needed to develop a brand identity, create final packaging artwork and create the ecommerce website within just 8 weeks.


We built the website on Woocommerce to allow for easy management in the future, we also stand by that Woocommerce is the best ecommerce system out there for SEO and this was to become a huge acquisition channel for Optml.

From a design perspective, we wanted to create a calming style for Optml as that's the value that underpins the whole company.

The website needed to make the flow from seeing the benefits of the products to buying them as easy as possible across all devices.

Product Page
Home, Product Page & Checkout


We wanted the Optml packaging to be memorable and fit with what the products were.

The daytime supplement has the aim of improving energy, so we wanted the label to be bold and full of life.

The nighttime supplement is to help you relax and sleep better, so we wanted a more muted, pastel based colour scheme.

Every element of the packaging was designed to create a premium feel, from the point of the customer receiving the box.

Label Design
Box Sleeve

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