●Helping luxury brands redefine ecommerce

Luxury Shopify agency specialising in ecommerce solutions for the considered buying journey

Specialist luxury Shopify agency that partners with premium brands to build online experiences that reflect the craftsmanship and exclusivity their customers expect. From Shopify Plus builds to SEO & PPC.

•Book a discovery call

Trusted by luxury ecommerce brands

Client logoClient logoClient logoClient logoClient logoClient logo

From 1.4% to 4.6% conversion for Parkside Tiles with a new Shopify store

Parkside Tiles Case Study

Featured Projects

Trusted by leading luxury ecommerce brands

Approach

Jewellery ecommerce for a different customer journey

Approach

As a luxury Shopify agency that's been around since 2014, we're able to bring our experience of helping luxury brands replicate the success of their stores, online.

Luxury ecommerce is different to normal ecommerce. With higher price points, customers consider their purchase more and they expect a superior level of service. A lot of our ecommerce builds are about facilitating customers booking in-person visits to stores or video consultations to facilitate the sale, rather than focusing purely on online purchases.

We offer bespoke Shopify Plus design and build projects that help you tell the story of your luxury brand as well as marketing to help you gain visibility across traditional search, Google Shopping and AI platforms. Imaginaire helps you grow revenue without compromising your brand equity.

You'll benefit from a team with experience across jewellery, interiors and lifestyle and all of the unique details around customer expectations within those.

Everything starts with a free discovery call. During this call, we'll talk through your aspirations and how we can help, along with some ideas of the investment required.

•Book a free discovery call

Powering Luxury Ecommerce

EcommerceServicesforLuxuryBrands

Imaginaire specialises in helping luxury brands to retain their prestige and brand heritage, whilst modernising their approach to ecommerce customer acquisition and conversion.

If you're unsure of which service you need, feel free to book a discovery call and we'll be happy to advise.

Book a discovery call our services
Conversion

Shopify Plus

Our Shopify Plus Design & Build projects help you create incredible customer experiences, whilst focusing on search and AI friendliness.

Acquisition

Ecommerce SEO

Helping you climb the organic rankings for your product range and collections to drive new revenue.

Acquisition

Ecommerce PPC

Helping you create campaigns that convert across Paid Search, Paid Shopping and Performance Max.

Conversion

Ecommerce CRO

Helping you run experiments on your existing store to incrementally improve conversion rates over time.

Why Imaginaire

Why do luxury brands choose Imaginaire as their ecommerce agency?

With so many agencies out there, we understand how difficult it can be to choose. Here are the reasons we think Imaginaire stands out for luxury brands.

Luxury specialists

We have strong sector knowledge of luxury across jewellery, interiors and lifestyle. We understand the more considered purchase journey that drives luxury brands and we adapt that to ecommerce.

Design capability

In a world where everything is starting to look the same, we push against the tide and create bespoke stores that fit around the customer experience you want to create. Being distinctive is still a key differentiator for luxury brands.

Search & AI friendly

Our SEO team is involved in every project from day one. This means your store is built for search and AI and has the best chance of performing when it goes live.

Our Workflow

How do we handle luxury Shopify projects at our agency?

Although every project is slightly different, we're strong believers in having a proven process for delivering projects so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.

Scoping

Every project starts with a discovery call, where we'll take your ideas and requirements and also tell you some of our ideas.

From this, we create a clear scope of work alongside our project management team.

This gives you clarity on exactly what you're getting out of the project.

Scoping

SEO Input

Our SEO team get involved to help craft collections that match what your customers are searching for and to make sure the architecture of your website is built for traditional search and AI.

We want to preserve your existing performance, as well as help you grow over the longer term.

There's so much opportunity in luxury with the myriad of styles that customers search for, so we see this as a core component.

SEO Input

Design

Your website is often a customer's first impression of your brand, our design team make sure it's a good first impression that tells the story of your brand.

We use immersive design and frontend capabilities to bring your products to life online.

Design

Development

When designs are signed off, our development team build your website - usually on Shopify/Shopify Plus.

Our rigorous approach to luxury ecommerce means you get a website that looks great, loads quickly and is developed to increase conversion rate.

Towards the end of the project we'll show you a demo of the website and we give you a live URL so that you can collate feedback internally, ensuring it matches up to your expectations.

Development

Launch & Hypercare

Every website is checked against a 96-point QA checklist before it's even demonstrated to you. We run the QA checks again before we go live, so you don't have to worry about bugs or design inconsistencies.

After that, we provide 4-weeks of hypercare where our team are on-hand to provide support, monitor your SEO rankings and carry out any bug fixes if anything pops up during live use.

Launch & Hypercare
  • • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED LUXURY
  • • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED LUXURY

Testimonials

Client thoughts

A handful of ambitious brands each year, treated like our own company is on the line. Their words, not ours.

Parkside Architectural Tiles

We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.

They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.

We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.

Courtney Maglone‑GilliesDigital Marketing Lead, Parkside Architectural Tiles
View case study

Ready to grow your luxury brand online?

Talk to our team today and see how we can help you expand your ecommerce presence while protecting the prestige of your brand.

Let's talkBook a call

Frequently Asked Questions

A luxury ecommerce agency specialises in helping premium and high-end brands sell online. This includes designing and building luxury-grade websites, running SEO and PPC campaigns tailored to affluent audiences, and developing digital strategies that protect brand equity while driving revenue growth.

Luxury ecommerce SEO focuses on quality over volume. Instead of targeting high-volume generic terms, it prioritises high-intent commercial searches, builds topical authority through editorial-quality content, and avoids aggressive tactics that could harm brand perception. The keyword strategy must reflect how affluent customers actually search, which often involves longer, more specific queries.

Shopify Plus with a headless architecture is the leading choice for luxury ecommerce in 2026.

It offers the speed, flexibility and design freedom that premium brands need, with the scalability to handle international expansion. Combined with a headless CMS like SanityCMS and a Next.js frontend, it delivers both the performance and creative control that luxury brands require.

A bespoke luxury ecommerce website typically starts from £50,000 and can range significantly depending on complexity, integrations and functionality. Most luxury Shopify builds fall in the £60,000–£150,000 range for a full headless implementation with custom design.

Most luxury brands begin to see measurable improvements in organic traffic within 3–4 months, with more significant commercial results from month 6 onwards. The timeline depends on the starting position, competitive landscape and the scope of the strategy. Our work with David Morris delivered a 15% traffic uplift within the first 3 months.

Latest Insights

Dive into expert-driven insights and exclusive resources covering everything from the world of ecommerce

From mastering PPC and SEO to levelling up your website with Shopify design and builds, we share the latest trends, tips, and tactics to help your online business grow smarter and faster