Skip to content

TikTok Shopping: The new e-commerce trend

Estimated reading time: 4 minutes

TikTok is a social media platform which has completely changed the game in terms of content, marketing, communications and e-commerce. By coming out with a constant stream of updates and features, businesses are finding new ways to advertise their products and services in a modern and efficient way. After a long trial, Tiktok has now ventured into the world of social commerce, introducing the TikTok Shop feature, a new e-commerce trend which is taking place all over the world. Being one of the fastest-growing social media platforms with over 1 billion users worldwide, Tiktok has gained great engagement through this feature from both businesses and users and it is now one of the most prominent elements used throughout the app. So, let’s take a deeper look into Tiktok shopping and why e-commerce brands need to jump on this trend.

What is Tiktok shopping?

The Tiktok shop allows users to buy products online through the app without the need for a web browser or a separate e-commerce store. When a business sets up a TikTok shop, it’ll have a dedicated tab on its profile where customers can browse, select and purchase goods either through the actual app or the company’s online store. Customers can also purchase goods through live streams, post links, campaigns and ads

Best practices of TikTok shopping

If you’re a business looking to get into the world of social commerce and Tiktok shop is on your list, there are a number of things you can do to create a successful online strategy.

Post authentic content

TikTok is quite different to many other social platforms in the sense that it is very casual, fluid and creative, meaning your content can be as professional or relaxed as you want. This includes using real-life people, scenarios and fancy video edits to make your content appear more authentic and genuine.

Keeping up with viral trends

Known for its remixed sounds and popular dance routines, TikTok is constantly evolving in terms of trends, updates and community involvement. And although these might not always fit into your brand guidelines, using these in some way or another will boost your visibility, land you on the for you page and connect you with other online successors.

Connecting with influencers

Influencers are one of the first things you think of when it comes to social media, and TikTok has seen a huge influx of micro-influencers since it first launched. Micro-influencers are smaller-scale influencers who have a smaller following and might be recognised for a particular niche, style or theme. Collaboration with these creators is the ideal way for businesses to get their name out there, promote products and create modern advertisements. When contacting an influencer, they will then create promotional videos, do a live stream, tag the product or create a dedicated story.

Optimise your product catalogue

Make sure to optimise your TikTok shopfront to successfully attract customers. Focusing on quality and style, product images must be appealing, neat, professional and consistent. Similar to a physical shop, first impressions and aesthetics matter.

How to upload a product to the TikTok shop

Here’s our simple step-by-step guide to setting up Tiktok Shopping.

  1. Go to TikTok Shop Seller Center
  2. Make sure your product doesn’t fall under the Prohibited Products Guidelines
  3. Scroll down to ‘upload product’ and press upload now
  4. Enter the product name. TikTok recommends entering the brand, product name, benefits and net weight
  5. Select a category from the dropdown box
  6. Add the product brand and any other attributes
  7. Upload images of your product
  8. Enter a product description. Use this as an opportunity to talk as much about your product as possible
  9. Upload a video of the product, a tutorial or a review
  10. Add any variation options e.g. colour and size
  11. Fill in the shipping and warranty information

Building A Business With Imaginaire

Here at Imaginaire, we help businesses thrive through our web design process along with social media and SEO strategies. If you are looking to improve your online presence or have a new business venture, the team is here to help! We offer marketing services for industries including fashion and jewellery, the ideal industry for influencer marketing.

Simply book your free consultation and we’ll get to work on devising a strategy tailored to your business. Our social media marketing strategy helps businesses get in front of their audience in a successful way by utilising online trends and features. To find out more about what our social media service covers and provides, get in touch on 0115 971 8908 or fill in our form.

Annie is imaginaire's Digital Marketing Executive and covers topics such as social media, web design, SEO and content.

Read these next...


Signup to our newsletter and get the latest tips and trends from the world of ecommerce, straight to your inbox