How we helped a local logistics company drive their online presence forward.
PPC (Pay-per-click) provides an excellent marketing solution that allows you quick and easy access to a market. We manage dozens of monthly accounts across Nottingham, Derby and Leicester when it comes to Google Adwords, Bing Ads and Facebook Ads. Typically, we find that businesses enjoy having the ability to drive traffic to their website on demand and that’s what PPC provides.
Pay-per-click marketing offers a fast impact way to get in front of customers and, unlike with search engine optimisation, you aren’t waiting around for the work to kick in over months. The caveat to that is that you will be paying for every click that your website receives, whereas with SEO, you’ll pay a set fee per month.
As well as traditional pay-per-click advertising models such as Google Adwords, we’re also one of only a handful of agencies that offer Facebook Ads as a marketing solution. Facebook Advertising is a great channel to exploit as people spend so much time on the website.
We also offer remarketing campaigns which allow you to show ads to people that have already visited your website across many of the most popular websites in the world. Google’s display network (which remarketing taps in to) extends across an estimated 90% of the Internet.
Much the same as our other digital marketing services, with PPC we set up each account with clear, tangible metrics to measure success by (we call them key performance indicators (KPIs)).
Each campaign that we launch tends to have an overarching goal. For some, it will be to simply generate new phone calls and email enquiries. For others, the goal will be to increase product sales online. Whatever the goal, our experience will help you achieve it.
Every customer that comes on board with us benefits from having a dedicated account manager to oversee the campaign and to provide a buffer between our technical team and yourselves. You’ll also get a dedicated PPC expert who will actually implement the strategy. We find this model works for our customers and yields success.
Whether you’re new to the world of Adwords, Bing Ads and Facebook Ads, or you’re a seasoned veteran of the platforms, give us a call and we’ll be happy to provide a free of charge consultation to work out how we can help you. You can speak to a real person on 0115 971 8908 and we’ll be happy to help.
Behind every PPC campaign, there’s a structured process to ensure the campaign is effective
The first step is for us to understand what you want to get out of advertising with pay-per-click. Are you looking to achieve more sales through an ecommerce store? Or perhaps you just want to generate more leads for your business?
At this stage, you’ll meet your account manager and they’ll find out about your business and begin to build a picture of who we’re targeting with your campaign and how best to reach them. We’ll also find out about the budget that you have planned so that we can come up with a tailored strategy to be as effective as possible within your budget.
If you already have an Adwords account, your account manager will have a look through it with you, highlighting any potential issues and improvements.
Once we’ve gathered all of this information, we’ll be able to discuss strategy with you and tell you how we’d market your website if it was ours.
If you’re happy with everything you heard in our initial consultation and would like to work with us, your account manager will decide which PPC expert is best suited to your campaign and they will brief them on what you’d like to achieve and the areas you’d like to target.
Your PPC consultant will then go away and plan out how we’re going to reach your target market. Usually we’ll recommend a mix of various PPC channels such as Google Adwords, Bing Ads and Facebook Ads.
We’ll plan out which keywords to target through search, the profile of your customers so that we can effectively target them through Facebook Ads and where your budget is best spent.
Once this plan has been agreed amongst the team, your account manager will report back to you to let you know what we’re planning and how we’ll be structuring your campaign.
As with all of our services, our OH! (Open & Honest) culture shines through here and allows you an insight into what we’ll actually be doing for our management fee.
As soon as everything is planned and agreed, we’ll begin implementing the strategy. We’ll build landing pages specifically for each segment of the campaign and we’ll set everything up for your adverts to run.
From there, it’s a case of constantly adjusting things such as bids, areas to include and exclude and overall budgets and this is what makes up our month-to-month work for you.
By working in this way, we can constantly adjust your campaign to get the most out of it for you.
We’ll monitor how many clicks you’re receiving and how the campaign is performing in line with your KPIs. From this, we’ll gain an understanding of which areas are most viable for your particular business.
One of the areas that we really excel in is the tracking of how successful your campaign is. Thanks to our partnership with one of the world’s leading call tracking software companies, we’re able to provide an insight into exactly which PPC methods are working best.
We can even drill down as far as to tell you which exact keywords on Google Adwords/Bing Ads are producing the most calls. This means we can re-invest your budget in the areas that are working best.
You’ll get a monthly report which gives you an overall insight into how the campaign is performing in line with the KPIs that we agreed at the start. Your account manager will also be proactive in communicating the progress of the account with you.
On top of this, we hold structured quarterly meetings with all of our monthly marketing clients in which we will review the progress and give recommendations to grow the account further.
Imaginaire have worked really well for us and I would be happy to recommend them. They are very responsive to new requests and always come up with some great ideas to work through. Many thanks – keep up the good work.
We selected Imaginaire Digital from a plethora of companies that had contacted us over the years, we appreciated the advice that was given in understandable terms and the ease of working with them. The project to revamp our website and SEO was handled quickly and professionally and we are delighted with the outcome.
Imaginaire Digital have been great for us. Our account manager, Seb, pops in to see us regularly and keep us up to date with progress and the results have been unbelievable. Very happy to recommend them as a company.
would you like to plan a PPC campaign to benefit your business? Call us today on 0115 971 8908 and we’ll be glad to help.