●Shopify development from a UK based team

The Shopify Development Agency for brands that want a design-led and search/AI optimised store

We've been building ecommerce stores since 2014. You get our specialist knowledge to help you create a Shopify store that looks amazing and is designed to be found in search and AI.

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From 1.4% to 4.6% conversion for Parkside Tiles with a new Shopify store

Parkside Tiles Case Study

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Trusted by leading ecommerce brands

We're a Shopify web development agency that does more than just code. We help you create a store that looks incredible and make use of our in-house SEO team to make sure your store is built to be found across traditional search and AI.

Our approach

Shopify development, built around your needs

Ecommerce specialist working on a shopify development project

As a Shopify development agency, we partner with ambitious ecommerce brands at every stage of their journey.

Some come to us for full-scale Shopify Plus development projects, while others need us to take on and improve their existing store. Whatever the scope, we give your brand access to expert Shopify developers who know how to build, optimise, and scale stores that grow with you.

Our flexible approach means we can support you through a development retainer for continuous improvements, or deliver a one-off project that transforms your store when you need it most.

Technical strength and commercial outcomes sit at the heart of everything we do. We don't want to just code your store, we want to help you build something that will help your brand grow for years to come.

As a Shopify web development agency trusted by leading brands, we combine senior-level knowledge with proprietary technology to streamline complex development challenges and unlock measurable results.

A lot of this work comes from the luxury sector, where brands need development that protects the quality of their customer experience.

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A specialist Shopify Web Development Agency

Talk to our specialist development team and see how we can help transform your online presence through modern Shopify design & build solutions

Our Workflow

Our approach to Shopify/Shopify Plus development

Although every project is slightly different, we're strong believers in having a proven process for delivering projects so that they're as stress-free as possible for you. Here's how we've been doing it since 2014.

Scoping

Every project starts with a project manager going through your requirements gleaned from the discovery call and making sure we have a clear understanding of what you need from the project. They'll speak to you to make sure they're clear on what you need.

We create a scope of works alongside our quote, so you have a clear understanding of what's included in your quote.

The goal is for you to feel clear on exactly what you're receiving and confident that it matches the expectations of everyone who needs to sign it off.

Scoping

SEO Input

Our Shopify SEO team sit alongside the project to provide clear advice and instruction on which keywords are already ranking, how content and URLs should be structured and how we'll handle redirects if URLs need to change.

They'll create a project plan to test everything in staging to highlight anything that's changed across meta tags, content and URLs, so they can bring it back into alignment before launch.

The idea here is to remove the guesswork and make sure everything is confirmed as working before the switchover happens. That way we're not fighting any fires after launch.

SEO Input

Design

Our Ecommerce UX designers will create beautiful mockups of your store based on what was uncovered in scoping and by our SEO team.

We pride ourselves on creating easy, simplified customer journeys that help lift conversion rates on launch and we have track record in doing so.

We want you to feel blown away by the new website and we'll talk you through some of the decisions we made along the way based on our 12+ years of conversion rate optimisation experience.

Design

Development

After that our Shopify Development team take over and bring the designs to life. We'll build the exact designs that you were shown and to the specification of the scope of works and the SEO plan.

Our team is rigorous in their testing and will pass the website through a 96-point testing checklist before a demo is shown to you.

Once you've seen the demo, we'll give you a demo URL so that you can carry out your own testing, just to be 100% sure that everything works as you'd expect it to.

Development

Launch & Hypercare

Once you've completed your own user acceptance testing and we've run the website through one more round of quality assurance, we'll work with you to assign a date for launching the website.

We don't feel that the launch date should be something you're bracing for. We'll confirm everything we've checked in written documentation, so you can see exactly what's been tested.

Our journey with you doesn't end there though. For four weeks after launch, our team is watching rankings daily and available to prioritise any bugs if they surface during real usage. That way you can get on with trading.

Launch & Hypercare

Ecommerce development services

Human-led, Tech-enabled web developments built for efficiency

  • Design & Builds

    We design and build custom Shopify stores that go beyond templates. By combining a headless Shopify architecture with SanityCMS and Next.js, we deliver ecommerce experiences that are lightning fast, fully flexible, and built to scale with your brand.

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  • We build backend software that makes ecommerce work smarter. From ERP integrations to pricing monitors and order management systems, our Laravel development helps Shopify brands connect, automate, and scale.

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  • We design and develop headless Shopify solutions that unlock speed, flexibility, and scalability for ecommerce stores by combining Shopify’s powerful ecommerce engine with SanityCMS and Next.js.

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  • We help you navigate migrating from legacy systems such as Magento and Woocommerce to Shopify, without suffering traffic loss or disrupting your business

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Book a free call

Talk to our Shopify development team today and see how we can deliver the enterprise-grade ecommerce experience your brand deserves.

Client thoughts

Testimonials

We’ve worked with Imaginaire on the development of our new website as well as our ongoing web dev and SEO activity, and the team have been brilliant throughout. They take the time to understand our business, objectives and often quite detailed requirements, translating them into practical solutions that work for both our customers and internal teams.

They’re knowledgeable, approachable and always responsive when we need support or advice. We particularly value their collaborative approach, they feel like an extension of our marketing team rather than an external agency.

We’re really pleased with the website and the progress we’ve made together so far, and would happily recommend Imaginaire to any business looking for a reliable web development and SEO partner.

Courtney Maglone‑GilliesDigital Marketing Lead, Parkside Architectural Tiles
Read the case study
  • • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED SHOPIFY DEV AGENCY
  • • human-led, tech-enabled
  • HUMAN-LED, TECH-ENABLED SHOPIFY DEV AGENCY

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Book a free call

Talk to our Shopify development team today and see how we can deliver the enterprise-grade ecommerce experience your brand deserves.