Meta Business Suite, previously named Facebook Business Suite, is a free online tool which allows businesses to manage their content, marketing, communications and advertising all in one place, covering Facebook, Messenger and Instagram. By having all these features in one suite, managing social presence is more efficient, time effective and accessible and also means that businesses can control different brands or services at the same time through both desktop and mobile.

What features does Meta Business Suite include?

Leveraging Meta Business Suite Insights

Meta Business Suite makes it easy to track businesses and campaigns across social and messenger platforms. Here are some of the insights provided and how to use them to benefit a business.

Ad spend

This modern software allows you to track ad spend across all Meta platforms. Based on performance, you’re able to adjust spending accordingly and redirect a budget if needs be. By reviewing data and analytics you are able to spend money where it’s proven to be successful and compare both Facebook and Instagram to find out which technique works for which platform.

Engagement

By releasing insights into organic and boosted content engagement, Meta Business Suite provides feedback on how well content is doing in terms of the number of likes, comments, shares and interests. Meta Business also provides numerous features which will boost engagement levels such as suggested schedule times and location services.

Audience Demographic

With Meta, you can see data based on personal profiles, offering a deeper insight into who is viewing your page/account. This information includes things such as where they are from, their interests, gender and age. From this data, you can then plan and edit posts around the findings and create relevant content that is suited to your audience. For more detail about creating personal content, take a look through our blog here.

Benefits of using Meta Business Suite for marketing

Marketers specifically are beginning to venture onto Meta Business Suite. Not only is this platform free and easily accessible, but it also comes with all the features needed to create and analyse a social media marketing campaign.

What's new in Meta Business Suite for 2026?

Meta Business Suite has picked up a handful of meaningful updates through 2026, mostly focused on security, AI assisted content and creator tools rather than any change to pricing or structure. The platform remains free to use, with costs only appearing once you start running paid ads.

Passkey login

Business owners can now secure their accounts with passkeys rather than relying solely on a password, giving an extra layer of protection for anyone managing shared business assets.

AI generated caption suggestions

When you upload an image, Meta Business Suite now offers a handful of draft captions based on what's in the photo, saving time on the smaller day to day content tasks.

Reels collaboration

You can now invite collaborators directly to Instagram Reels from within the app, making it easier for teams or partner accounts to work on content together.

Story builder updates

Photo stickers have been added to the Story builder, giving a bit more flexibility when putting Stories together.

Longer ad retargeting window

The retention window for Purchase events has been extended from 180 days to 730 days, which gives advertisers a longer runway to retarget past customers based on purchase behaviour.

Refreshed Partnership Ads Hub

The hub used for managing branded content and partnership ads has had a UI refresh, alongside a new audience targeting filter in the Creator Marketplace for both Facebook and Instagram.

None of these changes affect how a business gets started with the platform, but they're 

worth knowing if you're already using Meta Business Suite day to day and want to make the most of what's currently available.

What is Meta Business Suite?: Recap & Summary

Meta Business Suite is Meta's free platform for managing your Facebook and Instagram business presence in one place. It combines messaging, posts, ads, insights and page settings across both platforms, replacing the older Facebook Business Manager tools. You can use it to schedule content, manage ad campaigns, track performance analytics, respond to comments and messages and control access for team members, all from a single dashboard. It's accessible via web browser or the Meta Business Suite mobile app, making it the standard tool for UK businesses managing their social presence across Facebook and Instagram.

Social Media Marketing by Imaginaire

Imaginaire is a social media marketing agency that can help get your brand noticed and kick-start a whole new world for your business online.

If you’re looking to grow your brand with social advertising, or you’re simply looking for an agency that will post to your social channels to keep your followers engaged then we’ll be a great fit for you. Our dedicated social media executives bring their creativity and expertise to create posts and ad creatives that will get people engaging with your brand.

We cover tasks such as ad management, social posts, influencer outreach and strategy.