What was required?
ngi wanted an online presence that matched the high end nature of their business to support a longer term marketing strategy.
We wanted to create a minimalistic look with subtle animations to create an aura of luxury.
We also wanted to build a system to advertise their clearance stock, to eventually add another revenue stream from the website.
We built upon the popular Woocommerce system, making adjustments to make the primary call to action of product pages to call the showroom and arrange a viewing as opposed to buying online.
The mobile version of the website is massively important as they’re dealing with consumers where the ratio of traffic between mobile and desktop devices is weighted heavily towards mobile.
We kept with the simplistic design principles and added a beautiful mobile menu that animates in when the menu icon is clicked.