Why Local SEO Is Important

The idea behind local search engine optimisation is to position your business in front of users searching within a geographic area — e.g. ‘SEO Companies in Nottingham‘. The search engines are also very clever with determining a user’s location without them putting the city name in their search, it’s important to ensure your business locations are clearly marked so that the search engines know to show your website to people searching within your service area.

The benefits to a business with a physical presence in a local area, or indeed simply being able to cover that area, are huge. Over 82% of smartphone users use a search engine to find local businesses (Source: Think With Google) — meaning if you don’t have a strong local presence on search, you’re likely to be missing out on a lot of business.

With our local SEO service, we help your business to gain better visibility within geographic locations. Our team of expert SEO consultants will be on hand to optimise your website as well as your Google My Business listing (this helps you rank in the maps area of search engine results pages).

As well as the intangible benefits of having a presence in an area, we differentiate ourselves from other SEO companies by offering tangible performance metrics such as telephone calls generated — giving you a clear idea of the return you’re getting from your Local SEO campaign.

Call us on 0115 971 8908 for a free strategy call where we’ll look at your website and give you some actionable tips to improve your visibility.