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SEO For Filter Services

The Brief

Filter Services have been a longstanding client of ours and we've worked with them for over 7 years. In that time, we've helped them implement a search strategy to initially generate more online enquiries and, eventually, to get to the point they're at now, with an ecommerce capable website driving new business online.

Deliverables

SEO Strategy

SEO Implementation

Since 2014, we've helped Filter Services go from around 30 enquiries per month on average, to over 250 per month.

Organic Traffic & Visibility Growth
December 2020 - October 2021

How we did it

We produced the first iteration of the Filter Services website back in 2014 as a simple brochure website that we helped rank for the brand terms of their suppliers. This was a huge success and we grew the number of online enquiries steadily over the course of a few years.

In late 2019, we noticed that more and more ecommerce stores were popping up and we felt we were missing out on a huge slice of the pie by not having pages for the individual part numbers of their products.

In early 2020, we built a new ecommerce ready store that allowed Filter Services to sell their top products online and to create thousands of product pages with simple enquiry forms on them for the products that they couldn't sell online.

As part of the build, we also automated the writing of meta tags and made sure the product pages had a good level of detail on them and linked to other relevant products where necessary.

The result was that they went from having around 20 keywords ranking in the top 3 positions, to over 180.

Want to implement an innovative SEO strategy for your business? Contact us

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